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It’s not very often that you find two people with complementary expertise and foresight, to complete the critical marketing aspects of any project almost perfectly. Ironically, while finishing a marathon research session the other day, I happened to stumble across Arielle Ford and Mike Koenigs. When it comes to products and services, and you consider the importance from the impact of marketing and publicity, you had better surround yourself with professionals like these two, who have the ability to guide you in the right direction. Otherwise, the school of hard knocks is going to cost you dearly.

If your business is selling products and/or services, and you want a firm grasp on the current marketing and technologies which are laying the groundwork for the future of the internet, both Arielle Ford (everythingyoushouldknow.com) and Mike Koenigs (mikekoenigs.com) are two people you need to know…Now.

As I post this article, I have never met, nor communicated, with either Ms. Ford or Mr. Koenigs. The information conveyed here is my educated opinion based on years of experience and countless hours researching and analyzing the internet. I constantly search the web for answers to situations. When I find a valuable solution which will benefit others, you can count on the fact that I will share the information as fast as it is retrieved.

Since first speaking about the future impact of live video and audio on the web in the Autumn of 1995, to a class at Florida Atlantic University, it has been interesting to contribute towards, and follow the development of what I consider to be the dynamic maturing stage of the internet. Although it has been almost eleven years, the transformation from elementary video to professional broadcasts is evident on a daily basis.